Why choose a no-frills press relations agency?
When we think of tech startups…
We often think of dizzying figures, endless recruitment drives, tribes in sweatshirts, ping pong tables, foosball, deck chairs, hammocks, parties… And yet, it’s so much more than that! With all the glitz and hype, we sometimes forget that tech startups fight every day to defend their vision, challenge established players, and reinvent their markets.
What glow is?
Strictly speaking, “glow” means to shine or radiate in English. This radiance fuels intense desires in a society where the race for recognition is on. Any means are acceptable to attract attention, including falsifying reality.
One day, radical physical transformation is championed, and the “glow-up” look is all the rage, while the next day, a return to natural beauty is proclaimed, and the “glow-down” takes over. Meanwhile, the makeup industry promotes a “glow effect”: makeup for a natural look, but without imperfections, of course.
So, do we really need to put on makeup to shine? Do we have to change or transcend our true nature to finally be recognized? We answer: NO!
Since the dawn of time, we have strived to create the best of all possible worlds, a sanitized world where only the exceptional has a place. In fact, we brandish innovative startups as an Eldorado, disregarding those that do not meet the “standards of beauty”.
Just like the concept of “glow,” the startup world is incredibly complex. However, entrepreneurs aren’t afraid to take risks, to be daring, to reinvent, to pivot. It’s a constant rollercoaster of ups and downs where you need to have a strong backbone.
Because everything truly rests on trust.
Self-confidence, but also trust in one another, to share experiences with humility, to engage in discussions. It’s a virtuous circle we want to establish with the media, a circle of trust for healthy and sustainable sharing.
Towards an eco-responsible approach for combining pleasure with practicality
However, we don’t want to stop there! To be fully in line with our values, we wanted to anchor our approach in an eco-responsible commitment, with the aim of creating a better world at all levels. That’s why the press and influencer relations agency, Unglow, is committed to donating a portion of its profits to organizations working for sustainable development and environmental protection.
Do you know the Native American legend of the hummingbird told by Pierre Rabhi?
One day, according to legend, there was a huge forest fire. All the animals were terrified and devastated, watching the disaster helplessly. Only the little hummingbird was busy, fetching a few drops with its beak to throw on the fire. After a while, the armadillo, annoyed by this futile effort, said to him, "Hummingbird! Are you crazy? You're not going to put out the fire with those drops of water!" And the hummingbird replied, "I know, but I'm doing my part."
So, do you want to reveal your potential without embellishment or artifice? Trust us!
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Unglow est une agence de Relations Presse et d’Influence Marketing pour les Startups Tech et les entreprises innovantes en forte croissance qui souhaitent réussir leurs RP en France et à l’international.
Paris — New York