The brief
In order to develop your media strategy, we spend two hours together discussing your startup, your upcoming short-, medium-, and long-term news, and your expectations.
Media strategy:
How to gain visibility to achieve your goals?
Entrust your media strategy to Unglow and let us guide you step by step to position yourself as an expert in the press and podcasts in France and internationally.
During the first month, we will work together to define the basis of our collaboration and produce the elements necessary for your future communications.
Our recommendations
We will meet again for two hours to present our audit and our strategic directions for the coming months.
The editorial schedule
We compile a document listing your future highlights and news items to be communicated. This schedule will be refined as we go along. It's our roadmap!
The list of journalists and influencers
Thanks to the elements we have defined together and our press relations tools, we are beginning to identify the key channels for your communications. This is a very meticulous task, as each media professional has unique expertise.
The graphic design for your communications
As you can imagine, the media receive a mountain of press releases every day. At Unglow, we stand out with integrated HTML content whose design reflects your brand identity.
There you have it—together, we have laid the foundations for your PR strategy for your press relations project! Here is how our collaboration will unfold each month.
Content
Every month, we review the editorial schedule and confirm together the content to be produced for the following month. This step is very important because in a startup, news changes at lightning speed! There is a myriad of different types of content. Find them in our glossary.
Production
We communicate at every stage of content production. Before, to define the direction. During, to include the necessary elements (quotes, illustrations, data, etc.). After, to edit and approve the document.
List of influencers & journalists
We will refine and adapt our mailing list based on the content produced in order to maximize your impact in the media.
Distribution
We will send the content by email to the identified target audience. During this day and the following days, please ensure you are available for any interview requests from the media. It is important not to miss any communication opportunities.
Follow-up phone calls
Over the next few days, we will follow up with journalists and influencers individually by phone to secure coverage. If necessary, we will conduct one or more media training sessions together to ensure you feel as comfortable as possible during interviews.
Press review and reporting
Every month, we work together to analyze the press coverage we have generated in order to assess the effectiveness of our actions. This is also a valuable learning opportunity for your media strategy and your startup's overall communication strategy!
So, ready to develop your press relations strategy? Launch your next PR campaign with Unglow!
Request a quote
Unglow est une agence de Relations Presse et d’Influence Marketing pour les Startups Tech et les entreprises innovantes en forte croissance qui souhaitent réussir leurs RP en France et à l’international.
Paris — New York
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